McAlpine // a 99Fire Films Short
McAlpine. A 99Fire Films Competition entry. This last week myself and some of my colleagues (Christiane, Peter, Thomas and his girlfriend Marie) have been making a short film for the 99 Fire Films awards. This competition gives us 99 hours to make a 99-second film on a theme that was given to us on the very first day of the competition.
So, at 10am on day 1, we received the theme. Interestingly enough, this year the awards had a corporate sponsor (McDonald’s) and the theme was “Ich Liebe Es” (German for “I’m loving it”). We could also win bonus points by including a McDonald’s product or our favorite McDonald’s moment. LOL. As you might have guessed, there was a huge backlash, not only from us, but from many other creators that were participating in this. Reason being that this competition is rather independent, therefore a brand as “controversial” as McDonald’s sponsoring it wasn’t the best marketing move maybe…
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